Do you think your business doenst need social media? Think again.
Have you stopped to consider who is on Social Media? According to Statista.com there are 2.62 Billion active social media users around the globe. Taking into consideration that many people do not have access to internet, it is safe to assume the active users are mainly located in nations with sufficient buying power.
Let’s get more specific.
There are a few ways to check if your potential clients are on social media. Take a look at your existing client base. Grab a few random names, and try to find your clients on social media. The results might surprise you!
There are many ways to reach your clients but the most effective way is to consider how your clients interact in social media. What articles are they reading? Which groups are they a part of?
You can attack this social media thing in two ways: Paid and Unpaid Content
Which one should you do? The truth is you should do both. You need to provide high quality content on your social media pages, lots of photos, graphs and videos which are relevant to your business. It could be helpful information, guided tutorials, free advice and more. When you do a paid promotion, and you reach thousands of potential customers, you want to keep them interested by providing valuable content..
Where to begin? You can find excellent tips and extensive articles online about how to implement social media into your business, and start benefiting from the vast possibilities on various social networks. Here is one great example:
Your focus should be on providing information that is usefult to your target market. You can provide information on how your product can help solve a problem, share success stories from existing clients, or share a review of your product or service to show your followers how your clients respond to your service or product.
You can use Social Media to build up brand awareness, and communicate to your customers in a casual setting. You can really show the ‚behind the scenes‘ and character of your brand. Take advantage of this unique way to reach your customers.